By BROOKE WANSER
A Nashville IV hydration and therapy company will be the latest to join the health and wellness push in Franklin when they open up shop near LifeTime Fitness next year.
Vida-Flo Nashville, which managing partner Michael Haley said started in Atlanta six years ago, offers bagged fluids, vitamins, and antioxidants to cure dehydration and promote recovery.
Though the service has been on the rise over the past decade as a hangover cure, especially in Las Vegas, Haley said that’s not Vida-Flo’s focus.
“We’re a health and wellness clinic, we’re not a hangover clinic,” he said. “Our bread and butter is people like us.”
Haley signed a lease this week for a space in the Liberty Station center located at 1201 Liberty Pike.
The business will be in the same center as mega gym Life Time Athletic.
Haley said they plan to hold an opening by the end of May 2019.
“We’re super pumped and excited,” said Haley of the move. “It just makes sense for us to be out in that market.”
Located on Demonbreun Street in Nashville, Vida-Flo is open seven days per week for appointments, and also offers on-demand concierge services on weekends. True enthusiasts can even purchase memberships.
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Haley left his job in clinical sales in the healthcare industry to become Vida-Flo’s managing partner in 2015, and he said IV therapy is a good way to help treat symptoms that come from extreme physical exhaustion, flu, or side effects from cancer treatments like chemotherapy.
Musicians like Miley Cyrus, Adele, and John Legend have all been seen partaking in the therapy.
Vida-Flo’s clients include players from the Nashville Soccer Club.
“You have a 180-pound guy losing nine pounds each day from sweating during a game,” Haley said.
The benefit to injecting the fluid intravenously, he said, is a higher level of absorption; he called the fluid and vitamin mixes Vida-Flo uses “100 percent bio-available,” as opposed to a lower absorption level for orally consumed vitamins and minerals.
Their practice is overseen by a medical doctor, Haley added, and the majority of the nurses work at Vanderbilt Medical Center.
So, if someone has dehydration from the flu, “instead of sitting in an ER you can come in and sit in a recliner,” he said.
As the healthiest county in a chronically unhealthy state, Williamson continues to lead the charge towards the newest wellness trends and treatments.
Vida-Flo will join other newcoming health and wellness brands in Williamson County, like Restore Cryotherapy, which also offers IV therapy, and Pure Sweat + Float, with float therapy and infrared saunas.
Matt Largen, the president and CEO of county Chamber of Commerce Williamson, Inc., attributed the trend to residents’ desire for deeper health consciousness.ew businesses, especially in the healthcare industry, moving in and bringing deeper health consciousness with them.
“Companies are driven to counties like Williamson because there is a demonstrated market for their health care-related product or service,” he said.